gym membership card, fitness membership card making, gym membership manufacturer, salon card -HKCARD
How can fitness clubs use membership cards to quickly improve business performance?
(1) Generally speaking, there are the following three conventional methods to improve the business performance of fitness clubs:
1. Increase the number of consuming members of health clubs: While locking in old members, increase the source of new customers, essentially increasing the number of consuming members of health clubs.
2. Increase the consumption of a single member: Through the increase of the consumption of a single member, the overall consumption of the fitness club will be increased.
3. Increase the consumption frequency of fitness club members: within a unit time, increase the consumption of members in a unit time by increasing the consumption frequency of members.
(2) Health clubs should improve their performance more through internal channels:
Health club operators have always relied more on external channels to improve the business performance of health clubs. In fact, fitness clubs can also improve their performance through relatively more controllable, direct and effective internal channels. For example, the effective use of various salon cards is to improve the business performance of health clubs through internal channels.
(3) Effective use of various discount cards:
1. Fitness membership card:
When a fitness club wants to further lock the existing old members for long-term consumption, increase the loyalty of the old members, and at the same time want to increase some new member groups with consumption strength, it must learn to use the “membership card” arbitrarily.
1. Generally, according to the different consumption ability of members, different accumulated consumption points, and different consumption amount, different levels are set for the membership card, and members of this card can enjoy different degrees of corresponding discounts.
2. Membership cards are usually divided into three levels, for example: A card, B card, C card; the preferential discounts enjoyed are 40% off, 30% off, and 20% off respectively; the degree of discount and title of different fitness club membership cards may be There are differences, such as: A-level membership cards are also collectively referred to as VIP cards or VIP cards by fitness clubs.
3. Membership cards are generally divided into recharge cards and non-recharge cards:
(1) Recharge membership card means that the card surface already contains a certain amount of pre-stored consumption amount. In addition to enjoying corresponding consumption discounts, cardholders can also use the pre-stored amount in the card for consumption, even when the consumption balance is insufficient, You can continue to use it by recharging. This type of membership card has a face value ranging from several thousand yuan to tens of thousands of yuan according to the business level of different fitness clubs. Usually, the higher the face value, the higher the level, and the more preferential you can enjoy. Such as card titles are: diamond card, emerald card, crystal card and so on.
(2) Non-rechargeable membership card means that the card face itself has no pre-stored consumption amount, and it is only a card type for the cardholder to enjoy the corresponding preferential level certificate, and cannot be used for recharging. Such as card titles are: gold card, silver card, discount card and so on.
(3) Compared with non-rechargeable cards, rechargeable cards can more effectively lock the regular consumption of old members in the store. In order to prevent members from using up the amount in the card, they will not renew the fee. Some fitness clubs adopt a recharge warning system, for example: 10000 Yuan VIP card, when the balance is less than 1,000 Yuan, it needs to be recharged before it can continue to be used. This method can effectively lock the old members for a long time, but at the same time, the operation is relatively more difficult.
(4) Two types of membership cards have been introduced above. Generally, they are limited to the cardholder and cannot be lent or given to others. At the same time, in order to increase the consumption frequency of members, fitness clubs usually set the period of use of the membership card, or stipulate that the consumption amount accumulated to a certain amount within the period of use is a prerequisite for card renewal, card replacement or upgrade, for example: a certain Membership card, the usage period is one year, the accumulated consumption is at least 3,000 yuan, and the card of the same level can be renewed in the second year. If the accumulated consumption is 8,000 yuan, the membership card will be upgraded to one level. This approach helps to promote cardholders. consumption frequency.
4. In some extra-large fitness clubs, a special membership card is also set up. This type of card does not limit the period of use or the user. We generally call it a “universal card” or “universal card”, and you can enjoy 50% off or even less than 50% off when you spend with this type of card. This type of membership card is usually a large-value recharge card. It is only specially set up for a small number of high-end members. Members need to have strong spending power. The price of such membership cards in large coastal fitness clubs is as high as 50,000 yuan.
2. Fitness Points Card:
In order to shorten the consumption cycle of members and speed up the consumption frequency of members, fitness clubs should take effective measures to encourage and stimulate members’ consumption. Points cards are one of the most effective means.
1. Points card refers to a consumption point card that merchants convert and accumulate points according to a certain ratio according to the consumption amount of members.
2. Points cards are generally divided into two types: time-limited cards and indefinite cards. Expired cards are generally valid for use and accumulated points within a certain period of time, and they will automatically become invalid if overdue; indefinite cards do not limit the period of use and can accumulate points indefinitely.
3. In order to effectively achieve the effect of stimulating consumption, with the continuous accumulation of member points value, members should be given corresponding rewards, such as redeeming prizes, obtaining a certain amount of recharge, and upgrading membership levels.
4. In order to further encourage old members to refer new members, a certain standard amount of points should also be awarded.
3. Card linkage:
In order to further play the role of various salon cards in fitness clubs in the process of developing customer sources and locking old members, fitness clubs should establish a closer connection between cards and cards to achieve the effect of card-card linkage.
1. Some fitness clubs directly combine and use regular care cards and membership cards with different usage periods and different times, for example, the annual card is directly converted into a class A member recharge card.
2. The fitness club effectively promotes the consumption frequency of members by assessing the accumulation of points on the point card within a certain period of time and linking it with the promotion of the level of the membership card.
All fitness membership cards of HKCARD COMPANY are packaged with high-density PVC material, with fine workmanship, exquisite fashion, high temperature resistance, sturdy and wear-resistant.
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