Beauty shop membership card, beauty shop membership recharge card, beauty shop membership card printing -HKCARD
If you want to do a good job in the operation and management of beauty salons, you must publicize your store and let the business model of the store get on track in advance. Usually beauty salons will carry out promotional activities, which can promote your store, and it is a good way to manage the beauty salon. So what kind of promotion plan can achieve the most effective promotion effect? Don’t worry, HKCARD is here to teach you the most effective promotion plan.
The first trick: card-opening promotion is the basic promotion method of beauty salons, and it has also become one of the main promotion methods of beauty salons. There are various forms of card-opening, such as: monthly card, quarterly card, annual card; large To such as: gold card, silver card, points card, VIP card, membership card and so on.
How to use: In order to stabilize the loyal old customers, during the customer’s consumption period, the promotional card handled for the customer can enjoy a certain discount in the amount, that is, the cost of applying for a monthly card is lower than that of each single consumption, and applying for an annual card is lower than applying for a monthly card. The total consumption of the card is low, and customers can also enjoy certain discounts and discounts on purchasing products, and enjoy various preferential items in beauty salons.
Suitable for stores: monthly card, quarterly card, annual card, point card are suitable for hair and beauty salons of any size, gold card, silver card, VIP card, membership card are suitable for large hairdressing clubs, large hairdressing chains, beauty salons shop.
The second measure: promotion of points and gifts. Consumption points are a method adopted by beauty salons to give back to old customers. After spending a certain amount of money, old customers can get some gifts from the beauty salon to promote customers. Continue to consume, bring customers a kind of spiritual comfort.
How to use: The beauty salon can set a certain number of points first, and customers who reach a certain consumption amount can get a certain point, and then they can get the products, gifts, treatments, etc. presented by the beauty salon, and can also participate in other preferential activities.
Suitable for different types of stores: Any type of beauty salon can be used.
The third measure: Free feeling The promotion is to attract new customer groups, or to launch a kind of promotion in the development of new projects, so that customers can feel the consumption first.
How to use: The beauty salon will gather some new and old customers to give customers a free trial at a predetermined time, so that customers can experience the effect first and then train them to become regular customers of the beauty salon. Then do the next free trial, and then enter the next cycle.
Suitable for stores: suitable for small and medium-sized hair and beauty salons and clubs.
The third measure: frequency promotion is a change of the most conventional promotion in the beauty salon industry. It is a kind of incidental promotion after customer consumption, so that customers can feel more discounts in beauty salons, which can not only stabilize old customers, but also develop new products. many new customers.
How to use: The beauty and hair salon can be set. For example, after the customer has done the treatment or perm for the first time, he can do the items or treatments specified by the beauty and hair salon for free. After the first treatment or perm, it is free again. It is set as a promotion segment. Suitable for stores: suitable for medium and small beauty salons and clubs.
The fourth trick: event promotion is a promotion method in the beauty salon industry, which enables beauty salons to increase sales in a short period of time. Take advantage of various holidays to carry out such large-scale promotions.
How to use: Take advantage of various festivals to invite some experts, coaches, industry celebrities, etc. to conduct promotions through certain events. These include: event networking promotions, expert consultation and design promotions, celebrity communication promotions, and sweepstakes travel promotions.
Suitable for stores: suitable for large and medium-sized beauty salons or clubs, etc.
The promotion of beauty salons is an important method to increase the revenue of beauty salons, and it is also the most commonly used marketing method for beauty salons. I hereby wish you all a prosperous business! All is well!
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